FALSCHE FLASCHE

We are the „falsche flasche“. 
The name comes from German and can be translated as "false/fake bottle". So why fake? This brand consists of the idea to sell non-alcoholic alcoholic beverages to teenagers. This may sound wrong to some people, but we stand behind our decision. The decision to save young people from a devastating future. Especially in rural areas, it is common to start drinking at a very young age. This can be detrimental not only to brains that are not yet fully developed, but also to career goals. Also the number of young people who cause accidents through alcohol consumption is increasing.No child or teenager wants to be an alcoholic in the future. So we decided to use reverse psychology to establish an alternative in pub culture. With the falsche flasche, teens have the opportunity to switch to non-alcoholic beverages without attracting attention.

We appeal to a wide audience of consumers with our different drink varieties. The design is inspired by analog painting and sketching techniques, rough graffiti textures and counting lists for ordering alcohol. The logo consisting of a cross and a circle is customized for each variety, as each alcohol has a different character.

Our target audience is teenagers between the ages of 
14 and 17 who have started drinking alcohol, are drinking more and more frequently, but don't want to listen to their parents preaching them to stop. They are rebellious, want to test boundaries and enjoy life, finally grow up.

falsche flasche is a product that is distributed to bars, clubs and, of course, private individuals. The prices are lower than normal alcohol prices, making it even more attractive to switch to. If people who drink alcohol in a bar want to continue drinking but do not want to resort to soft drinks or water, they can choose falsche flasche as an alternative. It is also healthier for sporty people who don't want to drink at all but still like the taste. The goal is to make alcohol-free alternatives available to the public without having to order them online, as is usually the case today.